Author Profile

Juul Labs: Guilty by Association?

Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, Jenny

E-0471 | Published February 11, 2021 | 5 pages Case

Collection: Darden School of Business

The protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobac... Read More