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Strategies for Firm Positioning: The Case of Lexus (A)

VinodiniSaihjpal; Snehal Awate

ISB229 | Published December 18, 2020 | 3 pages Case

Collection: Indian School of Business

The three caselets in the series “Strategies for Firm Positioning” draw the reader’s attention to the concept of firm positioning using Porter’s Productivity Frontier. Read More