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VinodiniSaihjpal
Strategies for Firm Positioning: The Case of Lexus (A)
VinodiniSaihjpal; Snehal Awate
ISB229 | Published | 3 pages Case
Collection: Indian School of Business
The three caselets in the series “Strategies for Firm Positioning” draw the reader’s attention to the concept of firm positioning using Porter’s Productivity Frontier. Read More
