Author Profile
Vinodini Saihjpal
THE WEDDING CLINIC: HOW WIDE OR DEEP TO INTEGRATE INTERRELATED BUSINESSES?
Saumya Sindhwani; Vinodini Saihjpal; Geetika Shah
ISB386 | Published July 28, 2023 | 32 pages Case
Collection: Indian School of Business
It was the autumn of 2022, and Payal Tekchandani, cofounder and partner of The Wedding Clinic (TWC), sat down with her operations team in Pune, Maharashtra, to discuss the plan of action for the upcom... Read More
PINK LEMONADE: TIME TO REFRESH THE FIRM’S POSITIONING (A)
Rama Velamuri; Saumya Sindhwani; Vinodini Saihjpal; Geetika Shah
ISB388 | Published July 28, 2023 | 9 pages Case
Collection: Indian School of Business
Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the busines from a small to a midsized firm, and partnering a... Read More
PINK LEMONADE: ESTABLISHING A GROWTH MINDSET (B)
Rama Velamuri; Saumya Sindhwani; Vinodini Saihjpal; Geetika Shah
ISB389 | Published July 28, 2023 | 8 pages Case
Collection: Indian School of Business
Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the business from a small to a midsized firm, and partnering ... Read More
TELANGANA GRADUATES’ MLC ELECTIONS 2021: HANDLING KNOWN AND UNKNOWN UNCERTAINTIES
Vijaya Sunder M; Vinodini Saihjpal; Geetika Shah
ISB359 | Published January 17, 2023 | 17 pages Case
Collection: Indian School of Business
The case is centered around the 2021 Telangana Member of the Legislative Council (MLC) elections, held against the backdrop of a known unknown: the COVID-19 pandemic. Read More
Strategies for Firm Positioning: The Case of McDonald's in 2015 (B)
Vinodini Saihjpal; Snehal Awate
ISB230 | Published December 01, 2020 | 2 pages Case
Collection: Indian School of Business
The three caselets in the series “Strategies for Firm Positioning” draw the reader’s attention to the concept of firm positioning using Porter’s Productivity Frontier. Read More
Strategies for Firm Positioning: The Case of Samsung in 2010 (C)
Vinodini Saihjpal; Snehal Awate
ISB231 | Published December 01, 2020 | 2 pages Case
Collection: Indian School of Business
The three caselets in the series “Strategies for Firm Positioning” draw the reader’s attention to the concept of firm positioning using Porter’s Productivity Frontier. Read More