Author Profile
Vijayalakshmi, Akshaya
What's in a name? That we call fair by any other name will it sell as well?
Bakshi, Abhinav; Vijayalakshmi, Akshaya
IIMA-MAR0528 | Published September 14, 2022 | 11 pages Case
Collection: Indian Institute of Management, Ahmedabad
Emami is facing the heat from activist-consumers as well as its competitors. Competitors have renamed their cosmetic products by dropping the controversial word 'fair.' This was in response to the Bl... Read More
SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)
Vijayalakshmi, Akshaya; Mukherjee, Saral
IIMA-MAR0526(A) | Published June 29, 2022 | 22 pages Case
Collection: Indian Institute of Management, Ahmedabad
Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its i... Read More
SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)
Vijayalakshmi, Akshaya; Mukherjee, Saral
IIMA-MAR0526(B) | Published June 29, 2022 | 2 pages Case
Collection: Indian Institute of Management, Ahmedabad
Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its i... Read More