United Beverages: Product Development Ge...
Chao, Raul O., Kav...
United Beverages: Product Development Genius or One-Hit-Wonder?
Chao, Raul O.; Kavadias, Stylianos (Stelios)
OM-1335 | Published November 15, 2007 | 11 pages Case
Collection: Darden School of Business
Product Details
United Beverages' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty, as well as resource allocation issues as they define the new product-development strategy for United Beverages.
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