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Several white goods companies are grappling with issues such as short product life-cycle and high item obsolescence rates. This case, using the example of a leading white goods manufacturer ─ ULTRON, analyzes several strategies to overcome item obsolescence, standardize put-away and picking operations and overcome challenges with low picker efficiency at white-goods warehouses that are operating without warehouse management software.
This case can be used in MBA course or advanced undergraduate course in Operations management, Warehouse management or Logistics management systems. This case presents an opportunity to understand the general functioning of warehouses.