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U Srinivasa Rangan
Mysore Ghee Store: Expansion Strategy for Clarified Butter Business
Sivakumar Alur; Durgaprasad M; Sulagna Mukherjee; U Srinivasa Rangan
ISB103 | Published March 01, 2018 | 17 pages Case
Collection: Indian School of Business
Mysore Ghee Store (MGS) produced and marketed ghee (clarified butter) in the city of Hyderabad in India. Most of its ghee sales were B2B to businesses like restaurants and sweetmeat makers that used i... Read More
