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Stored-Value Cards at Trustworthy Bank

Spekman, Robert E. ; Truitt, Janie

M-0522 | Published February 25, 1998 | 23 pages Case

Collection: Darden School of Business

The purpose of this case is to present students with the challenges of introducing a new technology, smart cards, into the retail banking market. Student must confront issues such as pricing, segmenta... Read More