Product Overview

AutoDx Case narrates an exciting story of how organizations in one industry (buyers, suppliers, and suppliers of suppliers), who fiercely compete with each other in the marketplace, collaborated to develop an online platform which would bring in significant efficiency in the system and benefit all the players.The case shows that first attempt to develop such a platform failed in the late 90s. However, similar attempt, later on, was inching towards success. That shows the impact of timing of technology and Shared Beliefs. While Case A narrates the problems faced by a few managers and needs for autoDx, Case B details how the project became successful and was under the process of adoption by various organizations.

Learning Objectives

The way industry associations were involved; The process through which various organizations were involved; The process through which independent third parties were brought in to develop standards as well as to develop, host and maintain software applications; Marketing efforts to make the initiative popular with various organizations; Various challenge faced during the implementation of the project.