Business Case Studies & Business Publications

The Virginia Carlton–Hunter Morgan

Frey, Sherwood C. ...

Case

The Virginia Carlton–Hunter Morgan

Frey, Sherwood C. Jr.; Bass, Lucien; Mahmood, Hassan

QA-0782 | Published April 4, 2012 Case

Collection: Darden School of Business

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Hunter Morgan had looked at several apartments over the past week, and Taylor Hayden's apartment in the Virginia Carlton topped the list. The Virginia Carlton was a newly constructed and well-maintained apartment building on Jefferson Park Avenue, located fairly close to the central grounds of the University of Virginia. If there were an available space in the building's underground parking garage, Morgan's car could be left there, and the bus would be the principle mode of transportation for the summer. In addition, the newness of the building made for a bright and pleasant ambiance. The big unknown was the cost, which would be discussed tomorrow morning during a meeting with Hayden. This case and its companion case, "The Virginia Carlton?Taylor Hayden" (UVA-QA-0781), describe a predominantly distributive bargaining situation to which additional issues can be added for the mutual benefit of both parties.