The Mexican Fine Arts Center Museum
Parry, Mark E., Na...
The Mexican Fine Arts Center Museum
Parry, Mark E.; Nadanyi, Michele
M-0360 | Published April 2, 1989 | 19 pages Case
Collection: Darden School of Business
Product Details
Helen Valdez, president of the Mexican Fine Arts Center Museum, must decide how to segment her market and allocate her modest advertising budget.
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