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The Backdating Scandal: Who Am I Trying to Persuade? (A)
Gentile, Mary Case OB-1123 / Published March 1, 2010 / 3 pages. Collection: Darden School of Business
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This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The chairman of the board is faced with the challenge of communicating unwelcome messages to his fellow directors in an effort to save a firm after a scandal has emerged. In addition to corporate governance, these materials work well for discussions of ethics and persuasion.




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  • Overview

    This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The chairman of the board is faced with the challenge of communicating unwelcome messages to his fellow directors in an effort to save a firm after a scandal has emerged. In addition to corporate governance, these materials work well for discussions of ethics and persuasion.

  • Learning Objectives