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Tang, Jeff

Wheaties: Reinvigorating an Iconic Brand (C)

Moore, Marian Chapman; Weinberg, Adam; Tang, Jeff

M-0830 | Published September 11, 2012 | 5 pages Case

Collection: Darden School of Business

The results were not promising following the initial campaign and launch of Wheaties FUEL as sales dipped five months after it had been put on store shelves. Still there was a 96% incremental gain in ... Read More