Sweet Concepts, Inc.: Trade Show Marketi...
Parry, Mark E.
Sweet Concepts, Inc.: Trade Show Marketing
M-0707 | Published March 8, 2001 | 3 pages Case
Collection: Darden School of Business
Product Details
Brooks West of Sweet Concepts has recently adopted a new brand strategy for Butterfields, the company's line of hard candy. West must decide how the new branding strategy should affect his trade-show marketing program.
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