Susan Druid and X-treme X-citement
Harder, Joseph W.,...
Susan Druid and X-treme X-citement
Harder, Joseph W.; Nitka, Ted; Woodward, Hayden
OB-0823 | Published September 11, 2001 | 6 pages Case
Collection: Darden School of Business
Product Details
Can a cross-organizational firm work with a more traditional client company to develop new marketing services in a virtual environment? This case looks at the corporate culture of the X-treme X-citement company and how it is fostered and maintained in a virtual setting.
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