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PepsiCo: The Challenge of Growth Through Innovation

Venkataraman, S.; Summers, Mary

S-0133 | Published March 18, 2002 | 22 pages Case

Collection: Darden School of Business

This corporate strategy case shows how PepsiCo stopped worrying about competing with Coca-Cola, figured out what its real business was, and decided how to build its future. Redefining itself as a beve... Read More