Author Profile
Strasser, Max
The Cost of Culture: Content Amortization at NBCUniversal (A)
Palomba, Anthony; Strasser, Max; Schlessel, Zach; Maiden, Stephen E.
QA-1000 | Published November 08, 2026 | 10 Pages Case
Collection: Darden School of Business
In January 2026, Rebecca Kovacs must recommend a content slate for Peacock, NBCUniversal's (NBCU's) direct-to-consumer streaming platform. As director of content strategy and financial planning on the... Read More
The Cost of Culture: Content Amortization at NBCUniversal (B)
Palomba, Anthony; Strasser, Max; Schlessel, Zach; Maiden, Stephen E.
QA-1001 | Published November 08, 2026 | 7 Pages Case
Collection: Darden School of Business
In mid-March 2026, Rebecca Kovacs, director of content strategy and financial planning on the Strategic Insights and Content Optimization team at NBCUniversal (NBCU), must decide how to balance the co... Read More