Author Profile
Steenburgh, Thomas J.
Mastercard: Getting in League with Legends
Kim, Tami; Steenburgh, Thomas J.; Yemen, Gerry
M-1008 | Published September 23, 2022 | 15 pages Case
Collection: Darden School of Business
This field-based case uses one of Mastercard’s brand transformation strategies, curating passion-led experiences, to set the stage for analysis of sponsorships and promotion marketing. The company had... Read More
Pricing the EpiPen: This is Going to Sting (JAPANESE)
M-0968 | Published December 21, 2018 | 10 pages Case
Collection: Darden School of Business
This is a Japanese translation of the December 6, 2017, version of UVA-M-0915. This case examines the public controversy that erupted over the increasingly high price of EpiPens. Mylan Inc. (Mylan), ... Read More
GlobalGiving
Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, Laura
M-0938 | Published April 20, 2017 | 17 pages Case
Collection: Darden School of Business
Nonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time hi... Read More
Pricing the EpiPen: This is Going to Sting
M-0915 | Published September 02, 2016 | 8 pages Case
Collection: Darden School of Business
This case examines the public controversy that erupted over the increasingly high price of EpiPens. Mylan Inc. (Mylan), a generic drug maker, bought the EpiPen product line from Merck in 2007. Since t... Read More
Progressive Insurance: Making Pay As You Drive a Snap for Consumers
Farris, Paul W.; Thompson, Sylvie; Steenburgh, Thomas J.
M-0873 | Published July 30, 2014 | 21 pages Case
Collection: Darden School of Business
Heather Day, a marketing director and brand manager, must evaluate her options for Progressive Insurance’s next Snapshot product advertising campaign. Working on a limited budget, Day must select betw... Read More