Author Profile
Srinivas Pingali
ATOMBERG TECHNOLOGIES—LEVERAGING DIGITAL MARKETING TO ACCELERATE ITS OMNICHANNEL STRATEGY
Kiran Pedada; Manish Gupta; Srinivas Pingali
ISB400 | Published July 10, 2023 | 15 pages Case
Collection: Indian School of Business
Incubated by two engineering students from the Indian Institute of Technology, Mumbai. After several pivots, the company focused on home appliances, specifically ceiling fans. Read More
FLUID AI—BREAKING NEW GROUND WITH ARTIFICIAL INTELLIGENCE
D.V.R. Seshadri; Devidutta Mohanty; Himanshu Warudkar; Srinivas Pingali
ISB355 | Published January 16, 2023 | 16 pages Case
Collection: Indian School of Business
The case is set in 2017 and covers the journey of Fluid AI. Fluid AI is a five-year-old artificial intelligence (AI) startup that emerged as a pioneer in offering various AI-based products to solve v... Read More
CHETAK: REVITALIZING A LEGACY BRAND FROM THE PAST TO THE FUTURE
JAYETI ANAND; Kiran Pedada; Srinivas Pingali; TANVI GUPTA
ISB328 | Published July 27, 2022 | 18 pages Case
Collection: Indian School of Business
The case elaborates the relaunch of Chetak, the iconic scooter brand by Bajaj Auto Limited (BAL), from the perspective of brand identity, legacy brand Read More