Author Profile
Sonia Mehrotra
SUPRAJIT ENGINEERING: ENSURING FAMILY AND BUSINESS CONTINUITY
Sonia Mehrotra; KAVIL RAMACHANDRAN
ISB337 | Published September 26, 2022 | 17 pages Case
Collection: Indian School of Business
Ajith Rai hailed from a humble background. As a first-generation entrepreneur, over the last three decades he had built a successful automotive business under the umbrella of Suprajit Engineering Limi... Read More
SUPRAJIT ENGINEERING: DE-RISKING FOR FUTURE GROWTH
Sonia Mehrotra; KAVIL RAMACHANDRAN
ISB269 | Published June 28, 2021 | 20 pages Case
Collection: Indian School of Business
In 2019, Ajith Rai, Executive Chairman of Suprajit Engineering Limited (SEL), a pioneer in the design and manufacture of mechanical control cables in India, is contemplating his company’s future growt... Read More
BE WELL HOSPITALS: SERVICE EXCELLENCE IN SECONDARY HEALTHCARE
Piyush Kumar; Sonia Mehrotra; Geetika Shah
ISB193 | Published May 20, 2020 | 21 pages Case
Collection: Indian School of Business
Be Well Hospitals - a multi-specialty secondary healthcare chain of hospitals is set up in the suburbs, industrial towns and district headquarters of the South Indian state of Tamil Nadu. Read More
Be Well Hospitals — Branding a Mid-Tier Service in a Two-Tier Market
Professor Piyush Kumar; Sonia Mehrotra; Geetika Shah
ISB088 | Published July 11, 2017 | 14 pages Case
Collection: Indian School of Business
Be Well Hospitals - a multi-specialty secondary healthcare chain of hospitals is set up in the suburbs, industrial towns and district headquarters of the South Indian state of Tamil Nadu. Read More
Eastern Condiments - The Changing Curry Company
Professor Kavil Ramachandran; Sonia Mehrotra
ISB086 | Published March 03, 2017 | 14 pages Case
Collection: Indian School of Business
Navas Meeran, the Chairman and Managing Director of Eastern Condiments Private Limited (ECPL) had been instrumental in the growth and professionalizat of ECPL by bringing in non-family professionals, ... Read More