Product Overview

We crafted the case study "Software Acquisition for Employee Engagement at Pilot Mountain Research " for use in Business Marketing, Buyer Behavior, or Operations Management courses in undergraduate, MBA, or Executive Education programs. The Pilot Mountain Market Research (PMMR) case study provides students with the opportunity to examine how buying decisions can be made utilizing online digital tools that are increasingly available to business-to-business (B2B) purchasing managers. To do so, we created fictitious research studies and data to realistically portray the kinds of information that are publicly available to B2B purchasing managers on the Internet today. In this case study, we introduce students to fit analysis, coding quality technical assessment, sentiment analysis, and ratings & reviews analyses. Students are challenged to integrate findings from these diverse analytical tools, combining both qualitative and quantitative data into concrete employee engagement software (EES) purchasing recommendations.

Learning Objectives

1. Evolving criteria for selecting a software package for organization-wide procurement in a 828 purchase decision context. 2. Appreciate increasing digitalization of businesses. 3. Understand importance of employee engagement in organizations and what an organization could do to enhance employee engagement among its workforce. 4. Understand decision making processes in the context of digitalisation of businesses