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Mysore Ghee Store: Expansion Strategy for Clarified Butter Business

Sivakumar Alur; Durgaprasad M; Sulagna Mukherjee; U Srinivasa Rangan

ISB103 | Published March 01, 2018 | 17 pages Case

Collection: Indian School of Business

Mysore Ghee Store (MGS) produced and marketed ghee (clarified butter) in the city of Hyderabad in India. Most of its ghee sales were B2B to businesses like restaurants and sweetmeat makers that used i... Read More