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BigBasket.Com: Redefining the Business Model

Thomas, Sujo ; Abhishek ; Vatavwala, Sanket ; Sinha, Piyush Kumar

IIMA-MAR0492 | Published July 28, 2017 | 18 pages Case

Collection: Indian Institute of Management, Ahmedabad

BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On March 22, 2016, Big Basket had secured Series... Read More