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Singh, Sachin Kumar
Cerenity Sanitizer: Marketing Research for New Product Launch (A)
Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A
IIMA-MAR0446(A) | Published March 31, 2014 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with... Read More
Cerenity Sanitizer: Marketing Research for New Product Launch (B)
Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A
IIMA-MAR0446(B) | Published March 31, 2014 | 21 pages Case
Collection: Indian Institute of Management, Ahmedabad
The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use ... Read More