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Shibumi Shade: Riding the Wave of a Hit Product
Hoopes, Charlotte Case OB-1447 / Published April 26, 2024 / 12 pages. Collection: Darden School of Business
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Product Overview

This case takes the perspective of Dane Barnes, cofounder of Shibumi Shade, Inc., a North Carolina start-up that created and sells an innovative beach shade. In particular, the case highlights Barnes’s and his cofounders’ decisions in forming and growing their company, and it presents an inflection point for students to recommend future actions to the cofounders to maintain Shibumi’s growth trajectory. The case explores such experiences and decisions as transitioning the venture from a side hustle to a full-time pursuit, protecting intellectual property, seeking outside funding, outsourcing, and growing the venture.



Learning Objectives

- Understand entrepreneurship and the entrepreneurial journey from the perspective of a founder, including the uncertainties, challenges, and opportunities faced by new ventures - Understand and apply the business model canvas


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  • Overview

    This case takes the perspective of Dane Barnes, cofounder of Shibumi Shade, Inc., a North Carolina start-up that created and sells an innovative beach shade. In particular, the case highlights Barnes’s and his cofounders’ decisions in forming and growing their company, and it presents an inflection point for students to recommend future actions to the cofounders to maintain Shibumi’s growth trajectory. The case explores such experiences and decisions as transitioning the venture from a side hustle to a full-time pursuit, protecting intellectual property, seeking outside funding, outsourcing, and growing the venture.

  • Learning Objectives

    Learning Objectives

    - Understand entrepreneurship and the entrepreneurial journey from the perspective of a founder, including the uncertainties, challenges, and opportunities faced by new ventures - Understand and apply the business model canvas