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Sharma, Rajat

Competition in Hyper-Local E-Grocery Space: Tokri.com

Kiran, B S; Sharma, Rajat

IIMA-MAR0515 | Published January 05, 2021 | 14 pages Case

Collection: Indian Institute of Management, Ahmedabad

Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race.... Read More

The Tashkent Files: Disruption by an Indie Film Defying the Film Trade

Sharma, Rajat; Uniyal Prasad, Dwarika

IIMA-MAR0520 | Published November 26, 2020 | 28 pages Case

Collection: Indian Institute of Management, Ahmedabad

The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the "political conspiracy" genre in Bollywood, TTF, rejected by major critics of the nation, became one of Read More