Author Profile
Sharma, Rajat
Competition in Hyper-Local E-Grocery Space: Tokri.com
IIMA-MAR0515 | Published January 05, 2021 | 14 pages Case
Collection: Indian Institute of Management, Ahmedabad
Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race.... Read More
The Tashkent Files: Disruption by an Indie Film Defying the Film Trade
Sharma, Rajat; Uniyal Prasad, Dwarika
IIMA-MAR0520 | Published November 26, 2020 | 28 pages Case
Collection: Indian Institute of Management, Ahmedabad
The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the "political conspiracy" genre in Bollywood, TTF, rejected by major critics of the nation, became one of Read More