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Serna Molina, Julio
Great Harvest Bread Company: Leveraging the Supply Chain for Competitive Advantage
Davis, Edward W.; Serna Molina, Julio
OM-1437 | Published March 18, 2011 | 27 pages Case
Collection: Darden School of Business
The foundation of the Great Harvest Bread Company is the "Freedom Franchise," within which its more than 200 franchisees enjoy an amount of autonomy unusual for franchise operations. CEO Mike Ferretti... Read More
