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Search Costs and Market Efficiency in Emerging Economies
Professor Tarun Jain; Rohini Ray Technical Note ISB059 / Published March 29, 2016 / 5 pages. Collection: Indian School of Business
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Product Overview

This note summarizes recent research on how information technology (such as mobile phones or internet) can be used to reduce costs associated with searching for prices, as well as the associated increases in social welfare.



Learning Objectives

The note is useful for courses that discuss the role of information technology in emerging market settings. Additionally, courses that examine the role of search costs in consumer behavior will find the case useful.


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  • Overview

    This note summarizes recent research on how information technology (such as mobile phones or internet) can be used to reduce costs associated with searching for prices, as well as the associated increases in social welfare.

  • Learning Objectives

    Learning Objectives

    The note is useful for courses that discuss the role of information technology in emerging market settings. Additionally, courses that examine the role of search costs in consumer behavior will find the case useful.