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Schlessel, Zach

The Cost of Culture: Content Amortization at NBCUniversal (A)

Palomba, Anthony; Strasser, Max; Schlessel, Zach; Maiden, Stephen E.

QA-1000 | Published November 08, 2026 | 10 Pages Case

Collection: Darden School of Business

In January 2026, Rebecca Kovacs must recommend a content slate for Peacock, NBCUniversal's (NBCU's) direct-to-consumer streaming platform. As director of content strategy and financial planning on the... Read More

The Cost of Culture: Content Amortization at NBCUniversal (B)

Palomba, Anthony; Strasser, Max; Schlessel, Zach; Maiden, Stephen E.

QA-1001 | Published November 08, 2026 | 7 Pages Case

Collection: Darden School of Business

In mid-March 2026, Rebecca Kovacs, director of content strategy and financial planning on the Strategic Insights and Content Optimization team at NBCUniversal (NBCU), must decide how to balance the co... Read More

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