Author Profile
Santos, Carlos Michael
Route 11 Potato Chips
Wilcox, Ronald T.; Santos, Carlos Michael
M-0810 | Published August 02, 2011 | 10 pages Case
Collection: Darden School of Business
Route 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the... Read More
Parsons Brinckerhoff: The Second Avenue Subway (A)
Wilcox, Ronald T.; Santos, Carlos Michael
M-0793 | Published May 31, 2011 | 9 pages Case
Collection: Darden School of Business
Can a company base a major proposal on its good reputation, history with the client, and a perspective that differs from the client's own? Emphasizing both its engineering capability and 80 years' exp... Read More
Parsons Brinckerhoff: The Second Avenue Subway (B)
Wilcox, Ronald T.; Santos, Carlos Michael
M-0794 | Published May 31, 2011 | 3 pages Case
Collection: Darden School of Business
Can a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client's own? Emphasizing both its engineering capability and 80 years' ex... Read More
Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos Michael
M-0795 | Published May 31, 2011 | 1 pages Case
Collection: Darden School of Business
Can a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client's own? Emphasizing both its engineering capability and 80 years' ex... Read More