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Roberts, Evan
Performance Measurement at Thomas J. Lipton
Allen, Brandt R.; Rotch, William; Roberts, Evan
C-2125 | Published April 09, 1997 | 12 pages Case
Collection: Darden School of Business
Lipton has about 50 branded product lines, each of which has a product-line income statement. For many years, the company had used trading profit as a key measure of performance. In recent years, howe... Read More