Author Profile

Author Image

Roberts, Evan

Performance Measurement at Thomas J. Lipton

Allen, Brandt R.; Rotch, William; Roberts, Evan

C-2125 | Published April 09, 1997 | 12 pages Case

Collection: Darden School of Business

Lipton has about 50 branded product lines, each of which has a product-line income statement. For many years, the company had used trading profit as a key measure of performance. In recent years, howe... Read More