Author Profile
Reichart, Joel E.
Ikea and the Natural Step
Larson, Andrea; Reichart, Joel E.
ENT-0030 | Published November 19, 2002 | 33 pages Case
Collection: Darden School of Business
In 1996, IKEA's $5 billion in revenues made it the world's largest retailer of home furnishings. This case uses IKEA to analyze how large companies can retain their entrepreneurial roots and innovativ... Read More
Ecover and Green Marketing (B)
Werhane, Patricia H.; Larson, Andrea; Spiro, Lisa; Reichart, Joel E.
E-0173 | Published September 17, 1999 | 7 pages Case
Collection: Darden School of Business
This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More
Ecover and Green Marketing (C)
Werhane, Patricia H.; Larson, Andrea; Spiro, Lisa; Reichart, Joel E.
E-0174 | Published September 17, 1999 | 5 pages Case
Collection: Darden School of Business
This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More
Ecover and Green Marketing (A)
Werhane, Patricia H.; Larson, Andrea; Spiro, Lisa; Reichart, Joel E.
E-0172 | Published September 17, 1999 | 6 pages Case
Collection: Darden School of Business
This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More