Author Profile

Author Image

Reichart, Joel E.

Ikea and the Natural Step

Larson, Andrea; Reichart, Joel E.

ENT-0030 | Published November 19, 2002 | 33 pages Case

Collection: Darden School of Business

In 1996, IKEA's $5 billion in revenues made it the world's largest retailer of home furnishings. This case uses IKEA to analyze how large companies can retain their entrepreneurial roots and innovativ... Read More

Ecover and Green Marketing (B)

Werhane, Patricia H.; Larson, Andrea; Spiro, Lisa; Reichart, Joel E.

E-0173 | Published September 17, 1999 | 7 pages Case

Collection: Darden School of Business

This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More

Ecover and Green Marketing (C)

Werhane, Patricia H.; Larson, Andrea; Spiro, Lisa; Reichart, Joel E.

E-0174 | Published September 17, 1999 | 5 pages Case

Collection: Darden School of Business

This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More

Ecover and Green Marketing (A)

Werhane, Patricia H.; Larson, Andrea; Spiro, Lisa; Reichart, Joel E.

E-0172 | Published September 17, 1999 | 6 pages Case

Collection: Darden School of Business

This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then th... Read More