Business Case Studies & Business Publications

Prospective Student Visits to the Darden...

Landel, Robert D.,...

Case

Prospective Student Visits to the Darden School: Process Improvement (A)

Landel, Robert D.; Veith, John

OM-1476 | Published August 17, 2012 | 10 pages Case

Collection: Darden School of Business

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Examining the effectiveness of the class visitation process at the Darden School had always been a high priority for the Office of Admissions due to its key role in connecting with qualified, enthusiastic applicants. Anecdotal feedback suggested that prospective students considered their visits productive and enjoyable and that they were energized by the Darden classroom experience; however, weaknesses in the visitation process had also been part of the feedback. Accordingly, continuous improvement of this vital component?the introduction of potential applicants to Darden?was an area of high interest to the Admissions Committee, and the associate director sought help identifying ways to improve it.