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Reinventing Officer’s Choice Whisky: Spoiled for Choice

Professor Tanuka Ghoshal; Geetika Shah; Professor Arun Pereira

ISB066 | Published December 20, 2016 | 14 pages Case

Collection: Indian School of Business

This case is designed to highlight the vital role of promotion, the fourth "P" of the marketing mix, in a brand reinvention exercise. Read More