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Meru Cabs - A Spectacular Growth Story

Professor Sridhar Seshadri; Arohini Narain; Meena Saxena

ISB021 | Published November 25, 2013 | 13 pages Case

Collection: Indian School of Business

Set in August 2011, Meru Cabs ¾ A Spectacular Growth Story is a case that documents the design and positioning of a service business in India, where the service industry is the fastest growing and mos... Read More