Author Profile
Professor Sonia Mehrotra
GOQii: Envisioning a New Fitness Future (B)
Professor Sonia Mehrotra; Professor Arun Pereira
ISB080 | Published December 31, 2016 | 6 pages Case
Collection: Indian School of Business
Gondal, a serial entrepreneur, was supported by top technology experts in GOQii's angel round of funding. Case A details GOQii's journey from its incorporation in 2014 until April 2016. Read More
GOQii: Envisioning a New Fitness Future (A)
Professor Sonia Mehrotra; Professor Arun Pereira
ISB079 | Published December 31, 2016 | 14 pages Case
Collection: Indian School of Business
Gondal, a serial entrepreneur, was supported by top technology experts in GOQii's angel round of funding. Case A details GOQii's journey from its incorporation in 2014 until April 2016. Read More
MOSER BAER AND OM&T - CHOOSING A STRATEGIC PARTNERSHIP MODE
Professor Kannan Srikanth; Professor Sonia Mehrotra; Priyank Arora; Geetika Shah
ISB043 | Published June 25, 2014 | 14 pages Case
Collection: Indian School of Business
This case is set in December 2006 when the management at Moser Baer India Limited (MBIL) was faced with the critical decision of whether to pursue a strategic partnership with Optical Media and Techno... Read More