Author Profile
Professor Arun Pereira
GOQii: Envisioning a New Fitness Future (B)
Professor Sonia Mehrotra; Professor Arun Pereira
ISB080 | Published December 31, 2016 | 6 pages Case
Collection: Indian School of Business
Gondal, a serial entrepreneur, was supported by top technology experts in GOQii's angel round of funding. Case A details GOQii's journey from its incorporation in 2014 until April 2016. Read More
GOQii: Envisioning a New Fitness Future (A)
Professor Sonia Mehrotra; Professor Arun Pereira
ISB079 | Published December 31, 2016 | 14 pages Case
Collection: Indian School of Business
Gondal, a serial entrepreneur, was supported by top technology experts in GOQii's angel round of funding. Case A details GOQii's journey from its incorporation in 2014 until April 2016. Read More
Bhagwati Products Limited—Making in India for Micromax
Sunita Mehta; Surya Kant Sharma; Professor Arun Pereira
ISB073 | Published December 26, 2016 | 22 pages Case
Collection: Indian School of Business
Emerging markets have become an attractive destination for multinationals as they provide these companies with high growth potential due to low product penetration and also help them in reducing costs... Read More
Reinventing Officer’s Choice Whisky: Spoiled for Choice
Professor Tanuka Ghoshal; Geetika Shah; Professor Arun Pereira
ISB066 | Published December 20, 2016 | 14 pages Case
Collection: Indian School of Business
This case is designed to highlight the vital role of promotion, the fourth "P" of the marketing mix, in a brand reinvention exercise. Read More