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Portfolio Techniques for Corporate Strat...

Bourgeois, L. J. I...

Technical Note

Portfolio Techniques for Corporate Strategic Planning

Bourgeois, L. J. III

BP-0292 | Published March 3, 1988 | 18 pages Technical Note

Collection: Darden School of Business

Product Details

This technical note describes, compares, and contrasts the strategic-planning techniques developed by the Boston Consulting Group, McKinsey, and Arthur D. Little consulting firms in the mid-1970s. The approaches were developed to classify the businesses within a diversified firm in order to decide which businesses to fund for growth. The assumptions and philosophies underlying each approach are contrasted, as are the consultants' relationships with client firms.

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