Author Profile
Philip Zerrillo
ALCOHOL PROHIBITION IN BIHAR: A POLICY DILEMMA
Philip Zerrillo; Rajshree Shukla
ISB314 | Published May 26, 2022 | 12 pages Case
Collection: Indian School of Business
It is January 2020. The chief advisor to the chief minister (CM) of Bihar is particularly unhappy after a long meeting with the cabinet members. Read More
Instagram Infuencer Marketing: Creating a Winning Strategy Case
Abhishek Rishabh; Philip Zerrillo
ISB241 | Published December 20, 2020 | 2 pages Case
Collection: Indian School of Business
On August 9, 2020, Sean Jean De Ville, who had recently joined French fashion and cosmetics giant Satix as digital marketing head of the shampoo products division, was preparing for his first meeting ... Read More
MERLION INVESTMENTS: INVESTING IN COLLECTIBLE ASSETS
Philip Zerrillo; Matthew Dearth
ISB220 | Published September 03, 2020 | 16 pages Case
Collection: Indian School of Business
The case describes a fictitious family office (FO), Merlion Investments, and the efforts of a junior family member, Leong Yew Kong, to convince his un Read More