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The Crutchfield Corporation

Pfeifer, Phillip E.; Perticucci, Roy L.

M-0427 | Published August 26, 1994 | 5 pages Case

Collection: Darden School of Business

Crutchfield, a large U.S. mail-order firm specializing in consumer electronics and personal computers, must evaluate the results of a recent "prospecting" mailing to a rented list of names. A determin... Read More