Author Profile
Pereira, Fernando
Conundrum Calls (A)
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, Lauren
OB-1352 | Published February 22, 2021 | 2 pages Case
Collection: Darden School of Business
Having just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship... Read More
Conundrum Calls (B)
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, Lauren
OB-1353 | Published February 22, 2021 | 2 pages Case
Collection: Darden School of Business
Having just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship... Read More