PepsiCo: QTG Emerging Channel Investment
Laseter, Timothy M...
PepsiCo: QTG Emerging Channel Investment
OM-1210 | Published November 9, 2005 | 18 pages Case
Collection: Darden School of Business
Product Details
This case examines the opportunity for the Quaker-Tropicana-Gatorade (QTG) division of PepsiCo to invest in either or both of two small but fast-growing retail channels: the Dollar Channel and the Natural Foods Channel. The case gives an overview of PepsiCo's business strategy, focusing on health, wellness, and diversity and also provides a wide range of information. Students are challenged to take a broad, general management view in developing their recommendations.
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