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Barista Coffee Company Limited

Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay

IIMA-MAR0387 | Published August 20, 2007 | 21 pages Case

Collection: Indian Institute of Management, Ahmedabad

Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes t... Read More