Author Profile
Parker, Christopher
Simple Modern: Coming Home to “the Farm”
Roy, Dwaipayan; Parker, Christopher; Thomas, Doug; Chinnaswamy, Trent
OM-1840 | Published July 03, 2025 | 11 Pages Case
Collection: Darden School of Business
In December 2022, Lee Graves, chief manufacturing and logistics officer at Simple Modern, was deciding how to proceed with the company’s domestic manufacturing operations. For years, Simple Modern had... Read More
Plains Ventures: Investing in the Heartland
Markou, Panos; Parker, Christopher; Klopfenstein, Amy
OM-1838 | Published May 13, 2025 | 17 Pages Case
Collection: Darden School of Business
Justin Wilson, president and managing director of venture capital firm Plains Ventures, faces a critical decision: how to allocate a fund’s capital between two portfolio companies, Lecoeur Labs and Ev... Read More