Pal's Sudden Service, a fast-food chain based in the southeastern United States, was nearly 10 times as profitable as its competitors?bigger, even, than the major national and international chains, which commanded superior economies of scale. Pal's was also the only food-service business ever to win the Malcolm Baldrige National Quality Award from the National Institute of Standards and Technology (NIST) for process excellence. This case explores Pal's operations and "recipe" for success, the elements of which are categorized according to Pal's approach to the "Four Cs" of a Lean transformation: customer service, process capability, controlling its processes, and coordinating the results over time as part of a long-term strategy.
