You have no items in your shopping cart.

Norwegian Women's Beach Handball: Bucking the Bikini Bottoms
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, Allison Case E-0492 / Published March 1, 2023 / 7 pages. Collection: Darden School of Business
Format Price Quantity Select
PDF Download
$6.95
EPUB Download
$6.95
Printed Black & White Copy
$7.25

Product Overview

In the summer of 2021, as they prepared for the European Beach Handball Championship, the Norwegian women's beach handball team rebelled against wearing bikini bottoms as part of their uniforms. The bottoms had been imposed as part of dress code for women by the International Handball Federation (IHF) despite the fact that they were impractical and, members of the team thought, degrading. The players wanted to wear shorts instead, but knew that if they did, they would risk possibly having to forfeit the game or be fined. As the championship grew closer, the players had many discussions about whether they would follow the IHF rules or wear what was more practical, effective, and less sexist during the games. This case covers other gender-based outfit issues in sports and widens the lens to other industries, including aviation, politics, and entertainment, where dress codes have adversely affected women.




  • Videos List

  • Overview

    In the summer of 2021, as they prepared for the European Beach Handball Championship, the Norwegian women's beach handball team rebelled against wearing bikini bottoms as part of their uniforms. The bottoms had been imposed as part of dress code for women by the International Handball Federation (IHF) despite the fact that they were impractical and, members of the team thought, degrading. The players wanted to wear shorts instead, but knew that if they did, they would risk possibly having to forfeit the game or be fined. As the championship grew closer, the players had many discussions about whether they would follow the IHF rules or wear what was more practical, effective, and less sexist during the games. This case covers other gender-based outfit issues in sports and widens the lens to other industries, including aviation, politics, and entertainment, where dress codes have adversely affected women.

  • Learning Objectives