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NCFCU: Serving the "Sinks" in the City by the Bay
Fairchild, Gregory B.; Race, Natalie; Jia, Ruo
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NCFCU: Serving the "Sinks" in the City by the Bay
Fairchild, Gregory B.; Race, Natalie; Jia, Ruo Case ENT-0186 / Published February 10, 2012 / 22 pages. Collection: Darden School of Business
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Product Overview

The CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union's future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.




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  • Overview

    The CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union's future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.

  • Learning Objectives