Author Profile

DRIVING DIGITAL TRANSFORMATION AT TATA STEEL’S MARKETING & SALES DEPARTMENT: A CHANGE INITIATIVE

Devidutta Mohanty; Murali Krishna Mantrala; D.V.R. Seshadri

ISB382 | Published June 21, 2023 | 16 pages Case

Collection: Indian School of Business

Set in 2019, this case explores Tata Steel's journey in utilizing digital technologies to enhance customer engagement. Tata Steel, founded in 1907, had emerged as the ninth-largest steel conglomerate ... Read More