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Mount, Madison
Wielding Design
OM-1818 | Published October 08, 2024 | 16 Pages Technical Note
Collection: Darden School of Business
This technical note introduces general managers to the fundamentals of digital user experience (UX) design and provides a practical framework for working effectively with design professionals. Drawing... Read More
Designing Digital User Experiences
OM-1739 | Published June 02, 2023 | 17 Pages Technical Note
Collection: Darden School of Business
Over the last two decades, no design job in tech has grown more than user experience (UX) design, the process of creating increasingly better user interfaces for a particular product experience. The e... Read More