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Brandefy: Approaching Expansion with Marketing Analytics

Yemen, Gerry; Mortimer, Steven M.; Boichuk, Jeff

M-0962 | Published August 20, 2018 | 6 pages Case

Collection: Darden School of Business

This field-based case allows instructors to explore the world of data analytics with students, using Brandefy, a startup company, and its plan to expand its app into additional categories of the groce... Read More